Register a business name in minutes
A business name is the name your business operates under and allows your company to trade under a name of your choosing. We provide an incredibly simple, fully automated process so you can register a business name inclusive of GST and all fees.
Business name
A business name identifies your business to your customers and differentiates your brand from others. It is the name or title under which you conduct your business. If you want to trade under a different name to your company’s registered name, then you’ll need to register it as a business name.
Business name vs. Company name
On the surface many people see a ‘business’ and ‘company’ name as interchangeable, but they have some fundamental differences. A business name is a name under which you conduct a business, whereas a company name is a separate legal entity registered with ASIC. Registering a business name allows you to legally operate under your chosen trading name.
For example let's say you have the registered company of "AMAZING PANTS PTY. LTD." the company name 'Amazing Pants' is associated with your company.
A 'Business Name Registration' is a way to have seperate 'trading names' that your company can utilise under your current company registration.
An example as in the images below would be to register 'Extra Amazing Pants' as a business trading name.